ai lead scoring for smb
A lead score you can argue with.
A number on its own is not information. You need the evidence under it, or you cannot tell a good lead from a confident guess.
What we recommend
Use a score that shows its evidence, and ignore any that will not.
An explained score can be checked, overruled, and learned from. A black-box score can only be believed, and the first time it is wrong you stop trusting all of them.
Don't use Clinqu if: you want a single number to sort a spreadsheet by and nothing more. Any scoring tool does that, and most cost less.
what an audit contains
Score, evidence, action.
Three parts. Drop any one of them and what is left cannot be acted on.
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The score, with its parts
Eight weighted dimensions, each scored on its own and shown separately, so you can see which one carried the result.
tells you where it stands -
The evidence, dated
Every claim traces to the source it came from and the day it was collected. Nothing is asserted without one.
tells you whether to believe it -
The angle, in plain words
The one thing worth opening with, drawn from the gap the evidence actually found.
tells you what to do next
why explained scoring matters
The first wrong score decides the rest.
Every scoring model is wrong sometimes. The difference is what happens next: with the reasoning attached you correct it and move on, and without it you quietly stop trusting the column. That is why the reasoning ships with the number rather than behind a support ticket.
ai lead scoring: questions
FAQs, answered plainly.
What is an AI lead audit, as opposed to a lead score?
A score is a number; an audit is an explained assessment. A Clinqu audit combines an opportunity score with the evidence behind it: website findings, competitor gaps, review analysis, hiring signals: plus a suggested angle, written plainly so you can verify the reasoning.
How accurate is AI lead scoring for small businesses?
Scoring is only as good as its inputs and transparency. Clinqu scores on observable evidence: live website state, review count vs. rating, claimed profile, hiring signals, and shows reasoning with a confidence level for every audit. If a score disagrees with what you see, you can check why.
How often do lead scores get refreshed?
Monitored leads are re-audited automatically. When a re-audit finds something new: a location, a hire, a slipping review profile, the score updates and your CRM stage moves with it. A static score is a snapshot; a monitored audit is a living assessment.
What data sources does Clinqu use for audits?
Live Google Maps discovery, business website content, review profiles, and a public social profile where one can actually be found. Enrichment runs at audit time rather than reading a stale warehouse, and every claim links back to its source. A social profile is only read from a link Clinqu discovered: on the company's site, on its listing, or in search for it, never guessed from the business name.
Is this compliant with data privacy rules?
Clinqu works from publicly available business information, the same listings and websites anyone can visit, not personal consumer data. Standard opt-outs apply, and outreach remains subject to normal CAN-SPAM/CASL rules.
Can I use Clinqu's scoring for enterprise prospect lists too?
Clinqu is purpose-built for SMB and local business leads, businesses with physical presence and Maps listings. For enterprise account scoring from a large contact warehouse, dedicated enterprise tools fit better.
A score is only useful if you can check it.
Every Clinqu audit ships with its evidence, dated and linked, and an angle you can act on.
Score a lead free